This stands in stark contrast with the regional elites for which the purpose of fighting on the ground was abundantly clear. It is thanks to the decentralization reform that incumbent mayors, officials and members of local councils have more serious opportunities, primarily of a financial nature, to bring about changes. In all fairness, it should be noted that over the past five years, many regional centers have been qualitatively transformed, with infrastructure developing, cafes and restaurants opening and creative spaces for young people being set up. Accordingly, the accumulation of substantial financial resources on the ground has sparked interest in local self-government. Many regional politicians, who previously sought a ministerial position or a seat in parliament, abandoned the idea and set about building a personal brand, forming around themselves groups of influence including businessmen, bureaucrats, security officials and local intellectuals.